Should any copyright infringement have occurred, please contact us and we will make every effort to rectify the omission or error in the event of a reprint or new edition. We have also made every effort to to obtain permission for, and to acknowledge, copyright material. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark. Red & Yellow (Pty) Ltd cannot attest to the accuracy of this information. The book is typeset in DIN and it is printed by Creda Printers (Trademarks All terms or names used in this book that are known to be trademarks or service marks have been appropriately capitalised. ISBN: 978-8-2 Book design and typesetting by Solveig Bosch from SolDesign (Cover design by Anka Joubert. By Rob Stokes and the Creative Minds of Red & Yellow Published in 2018 by The Red & Yellow Creative School of Business 97 Durham Avenue, Cape Town First Published 2008 by Quirk eMarketing (Pty) Ltd. Today, through a fantastic team at Red & Yellow and with the input of a wonderful community of educators, learners and industry experts, this book has now grown to not only three times the length of that first edition, but the content has evolved hugely from day one when the internet was hardly social to today when it’s almost entirely social. Our journey started with the first edition in 2008 when we naively thought it would be fun and easy to write a textbook (oh how wrong we were). EMarketing The essential guide to marketing in a digital world 6th Edition Rob Stokes and the Creative Minds of Red & Yellow Preface Sixth Edition Dear Reader, eMarketing: The essential guide to marketing in a digital world It fills me with great pride to present to you the 10th Anniversary Version of our digital marketing textbook eMarketing, the essential guide to marketing in a digital world, now in it’s 6th edition.
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